You browse photos and if you're interested, you swipe right - if you're not, you swipe left.
It takes minutes to set up a profile and the app requires you to have a Facebook account. Once enabled, you can write a concise 500-character bio and add up to six images, which can be imported from your Facebook profile or your phone's camera roll.
Led by Jennie Zhang from Oxford University, it found when women message first, men only reply 42 per cent of the time.
In around half of the conversations, the other person did not respond.
It can also be an ego boost for some men.'This can be very frustrating for women, who are pickier about who they match with and take time to read profiles, since many men they are paired are not replying to their messages.'They're fed up with getting "ghosted" - because it wasn't a genuine match, or the men have many matches and no time to respond.'By allowing only the women to browse, Reveal prevents this and provides women with better chances of finding a meaningful relationship.'It is also the only app on the market where females are initially invisible.
Our research suggests women can feel uncomfortable with people they know seeing them on dating sites.'Reveal's layout is similar to the likes of Tinder and Bumble.
On Reveal users can be clear about their intentions – whether they want to date or if they are seeking a more causal ‘hook-up’.
The woman browses photos and if she's interested, she swipes right - if not, she swipes left.
It is free to use and its inventors plan to make money from advertising.
Dating is a stage of romantic relationships in humans whereby two people meet socially with the aim of each assessing the other's suitability as a prospective partner in an intimate relationship or marriage.
It is a form of courtship, consisting of social activities done by the couple, either alone or with others.