Facebook wants even the people who hate Facebook to use Messenger, so it’s opening the option to sign up for its chat app without an account on its social network.
Users can sign up with just a first name, last name, and phone number, starting today in the US, Canada, Peru, and Venezuela before the feature comes elsewhere.
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He also says that Messenger could do a better job of explaining its robust set of features and reminding people when to use them.
That includes making the utilities built by third-party developers on Messenger’s platform easier to access.
But head of Messenger David Marcus tells me “That time 2 years ago we were in the middle of the road.“It’s kind of an augmented address book” Marcus tells me.“You have all of your address book and then you can search for everyone on Messenger.” Marcus insists that this is not some strategy to get his company into China or other countries where Facebook is blocked.Facebook will then match them against Messenger users who’ve registered with those phone numbers to build a no-account user’s social graph.People will also be able to use a Facebook search function to find people they want to chat with but who might not have given Facebook their number.