This site has been up and running for more than ten years, when the book first came out.
Hard to conceive of today, but the book was a top 100 bestseller for almost a year.
INTERRUPTION MARKETING-THE TRADITIONAL APPROACH TO GETTING CONSUMER ATTENTION Almost no one goes home eagerly anticipating junk mail in their mailbox. Almost no one looks forward to a three minute commercial interruption on Must See TV. Yet marketers must make us pay attention for the ads to work.There were only three main channels-2, 4 and 7, plus a public channel and UHF channel for when you were feeling adventuresome.I used to watch Ultraman every day after school on channel 29.Read More "Michelle, Geoff, & Laura are wonderful people to work with. Customer service is superb, which is saying a lot these days. The on-line payment systems are e-commerce businesses allowing money transfers to be made only through Internet (most of them maintain fully functional mobile applications).